Member Price: $89.95
Non-Member Price: $159.95
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With more than 700 detailed illustrations of carton styles and descriptions of folding carton characteristics, the handbook provides an in-depth orientation for:
- Students
- New sales and customer service reps
- Graphic and structural designers
- Planners
- Estimators
- Packaging buyers
The text explains types and attributes of paperboard; highlights paperboard packaging as a marketing tool; and includes a comprehensive glossary of packaging terms.
This updated 340-page reference book includes new sections of information and designs for:
- Alternative paperboard packaging (cans/tubes/cups/buckets)
- Special carton features (tear-strips/handles/cushioning means/sift-resistant features)
- Combination packaging (paperboard in combination with other substrates)
- Set-up boxes and promotional and non-carton structures.
Convenient and practical, the handbook gives a clear and concise presentation of material, has tabs for quick reference, features a printed spine for easy shelf identification, and is spiral bound to lay flat for easy usage.
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